Digital Coupon Solution
Mobile has surfaced on the scene faster than any other new moderate over the past 90 years and mobile coupons would be the category to watch.

Mobile Coupons

Mobile voucher are, consent based promotions where retailers send digital vouchers into some subscribers' mobile telephones. Unlike other kinds of electronic couponing (email / internet ) mobile coupons are read instantly with a 95% read speed. Mobile coupons might be sent in a verity of electronic forms, including QR or information matrix barcodes, Universal Product Code (UPC), or through unique coupon code. The coupons can then be redeemed via particular barcode scanners which read them or simply by inputting the exceptional number into a relevant site or even a point-of-sale (POS) machine which prints out a paper coupon. Typically with small businesses the customer is needed to simply showing the coupon in a retail outlet or restaurant to redeem the coupon.

Online Coupon System
Benefits of Mobile Coupons vs Traditional Coupon

Mobile vouchers (m-coupons) are much more effective in both delivery and cost than paper coupons. ) Using papers and coupon books delivered via the U.S. mail don't offer any direct link between your enterprise and the person who uses the voucher. A legitimate mobile voucher campaign is permission based, yet another words, there is an immediate connection between your company offering the cell coupon and the person deciding to use it. Thus, advertising and promotions utilizing cellular coupons have a higher value and extend a direct link to the person using the coupons. For this reason cellular coupon promotions make for a great loyalty program.

In contrast, newspaper coupons cost anywhere between $0.25 and $0.40 per cable voucher, with average redemption rates of about 1-3 percent, according to Frost & Sullivan, a market research company. Based on Frost & Sullivan, effective m-coupon solutions may benefit from high redemption prices. Email vouchers possess a redemption rate of 8 percent but lack the instant open rate of M-Coupons. By way of instance, in August we started a multi-channel campaign with Amigos Tex-Mex Restaurant which resulted in 24% redemption rate or 109 guests exude the m-coupon, also via a'refer a friend campaign" we included an additional 70 new subscribers during the 30 day campaign. A&P supermarket launched a m-coupon campaign with dual digit redemptions rates and lately iHOP's m-coupon redemption hit 12% according to Mobile Commence Daily.

Business ROI

"For companies, m-coupons offer a great ROI," explained Peter Conti, junior executive vice president in Borrell Associates, Richmond, VA."Redemption rates are 10 times that of email - or newspaper - distributed coupons. Small businesses are adapting to the mobile channel because it's cost effective and drives results. By way of example,traffics been a lite lately, you are able to invent and execute a m-coupon promotion in a matter of moments (no printer or mailer required) and when you consider 95% of text messages are read within a 30 minutes of receipt you can see double digit results within hours, depending upon the value proposition of your promotion of course. My small company customers are on average are getting a 12-15% increase in visitors just a single channel cellular promotion (not print or radio).

Consumers Gains

Based on Frost & Sullivan, consumer expectations from cellular coupons can be outlined as follows:

- Convenience of portability - customers do not have to carry paper coupons together with
- Ease of use (redemption)
- No added costs to receive offers
- Privacy security
- Non-intrusive coupon shipping (junk mail)
- Single interface to get Many offers
- Powerful storage and demonstration of coupons that are delivered
- Automatic upgrades
- Enhanced interactivity Choices
- Simple device requirements



The challenges associated with m-coupons are how redemption is handled to prevent misuse and how to achieve mass distribution. Unlike direct mail where you can essentially spam your community with paper coupons equally email and m-coupons require the user to provide permission or"chosen into" the m-coupon campaign.

Redemption Abuse

Redemption abuse or coupon is when a guest or even a client presents exactly the identical coupon multiple times to redeem the offer. Unlike paper coupons, the restaurant or merchant can't actually collect the coupon upon redemption, unless they use bar code scanners, thus the voucher may be redeemed again and again or plotted to friend to be used again. Paper coupons don't encounter this issue but they've a large problem with counterfeit coupons.

In my experience most small companies I consult with to develop m-coupon programs don't encounter wide spread abuse. Best practices require each of promotions to have a challenging expiration date, coaching staff on the promotion and also the redemption requirements and tracking the redemptions, typically with a designated"promo" key on the POS or register. Adding unique coupon codes is another affordable way to track redemption even though it needs your employees to record the code manually. The current development of QR code scanning programs, it is possible to download to your smart phone is going to be the alternative to overcoming the issue.

We also have to keep in mind the point of a promotion would be to drive businesses and when a customer gets away with redeeming a m-coupon twice that means they made two purchases, that's the purpose of this campaign anyway.

Assembling Your"Mobile VIPs"

In order to achieve mass distribution you want to build your subscriber bases, the more clients that opt-in to your mobile marketing program the greater your reach, thus the greater your distribution. Mobile subscriber lists aren't as easy to construct as an email list since most individuals do not have spare cell phone numbers like the perform email addresses. Mobile works best as part of a muti-channel campaign. Another words, such as your brief code (6 or 5 digital number) and keyword (text"Pizza") on your print ads, Facebook webpage, website, radio campaigns and even your email campaign using a distinctive value proposition for opting in key. Depending upon your current marketing plan and marketing budget, a company requires 60 to 90 days to build an adequate mobile subscriber program. Restaurants that now use cell phone pager systems have an advantage. They possess the guest mobile number so as to seat themnow they just send a follow up message that provides a promotion in the event the guests subscribers to their own"Mobile VIP" app. Building that initial information base is essential moving ahead and by picking out the ideal mobile marketing partner will determine how successful you will be in the long term.

The Forecast

Market researchers have found a strong correlations with the growth of smart mobile users and m-coupon use. We are aware that the iPhone revolutionized the cell phone as the Swiss Army knife for both customers and businesses and the adaption of smart phones will grow exponentially within the next 3 to 5 decades. In terms of cellular coupon utilization, over 300 million consumers across the globe will have used cellular coupons by 2014 and this usage will bring in a redemption worth close to $6 billion worldwide, according to a forecast and report by Juniper Research. Do your clients have mobile phones, if so provide them the chance to receive and redeem your coupons.